The metaverse (or metavers) refers to virtual universes, parallel “ecosystems” that are accessible to everyone as long as they have an avatar to enter them. To wander, create links, learn, play, consume, work… And communicate?
Given the uncertainties that reign in the real world (let’s call it that for convenience) on an economic or social level, the metaverse is not yet the top priority of companies. But there is no doubt that everything can go very fast as large groups, including media and communication groups, invest in this universe.
Some of my clients are now asking me about the “interest” they might have in immersing themselves in this virtual universe to communicate, gain visibility or share information. To know, also, if Keep Contact intends to join this huge community.
The answer is yes. Twice “yes”. But this leads to many questions.
- How to ensure a competitive intelligence in two coexisting universes?
- How to work with journalists?
- How can we develop our AI tools for business monitoring and mentoring dedicated to economic intelligence?
- How to harmonize social networks and the metaverse?
- How can we accompany our clients?
- How to manage crisis communication?
- What new skills – and even beyond that, what “mindset” – do my team and I need to acquire?
And then there are all the questions related to ethics, legal and tax issues…
So what do we do? We take action.
Keep Contact was recently an official partner of the World Media Intelligence Congress organized by FIBEP, the International Federation of Press Clipping Bureaus, which brings together more than 130 companies from 60 different countries. This organization aims to provide solutions in the fields of media monitoring and analysis, public relations, journalistic databases, consulting services and SaaS platforms. The agency is one of the driving forces behind the Tech Commission, where the metaverse is one of the issues that FIBEP members are currently working on. Luxembourg is also directly concerned, as the country will be a privileged observation area – not to say a laboratory – for the work that is beginning.
This work, in which the entire Keep Contact team is involved, is sure to be fascinating. The metaverse raises many questions, but it is also a virtual universe to be explored in which everything remains to be imagined, invented and created. Will we learn from everything that social networks have taught us? We will soon find out…