Developed by the agency Keep Contact, the media monitoring platform Saaskia® is accelerating its evolution by integrating Mistral AI’s language models. This strategic milestone reinforces its MediaTech positioning and marks a new step forward in media intelligence, both in Luxembourg and internationally.
With this integration, Saaskia® moves beyond traditional monitoring to deliver a more structured, faster and more strategic understanding of information. In an increasingly dense and fragmented media landscape, the ability to transform large volumes of content into actionable insights has become a key challenge for organizations.
While artificial intelligence enhances and accelerates content processing, it remains part of a hybrid approach. Every analysis produced by Saaskia® is supervised, reviewed and enriched through human input. This human intervention ensures proper context, prioritization and editorial quality - essential in an environment where data alone is not sufficient.
AI at the service of human expertise
This combination of technology and human expertise lies at the heart of Saaskia®’s MediaTech positioning.
“The integration of Mistral AI marks a decisive step in Saaskia®’s development. We are moving from a monitoring tool to a true decision-support solution, while preserving what makes our strength: human expertise and analytical capability,” says Ludivine Plessy, Founder and Managing Director of Keep Contact.
Thanks to Mistral AI, the platform can now automatically generate thematic summaries from large sets of articles. It identifies trends, extracts key messages and provides a consolidated view of a topic within minutes. Users gain immediate clarity, enabling faster decision-making and better prioritization.
The objective is clear: to help communications, marketing and public affairs teams move from information overload to clear, structured and directly actionable intelligence.
From media monitoring to strategic intelligence
Beyond summarization, artificial intelligence enhances the entire processing chain. Content extraction becomes more accurate thanks to improved recognition and structuring technologies. It is carried out in full compliance with copyright, GDPR requirements and media pluralism.
The choice of Mistral AI reflects a strong commitment to European technologies, aligned with data sovereignty challenges and the specificities of the Luxembourg market, characterized by its multilingual and diverse media landscape.
Developed in Luxembourg, Saaskia® leverages this demanding ecosystem as a true innovation ground. Its ability to manage multiple languages, integrate diverse sources (print, web, audio and video) and deliver reliable analysis represents a strong competitive advantage for supporting organizations beyond Luxembourg, across complex European media environments.
By combining artificial intelligence, machine learning and human expertise, Saaskia® confirms its ambition to become a leading MediaTech solution, capable of scaling internationally and supporting organizations in understanding, analyzing and anticipating their media environment.
This approach is built on a strong conviction: technology does not replace human expertise—it enhances its value.
Press Contact :
Keep Contact Agency - Luxembourg & France
Ludivine Plessy, Founder & CEO
ludivine.plessy@keepcontact.lu
+352 691 910 090